5 Best Online Reputation Management Strategy for Small Businesses

As a business owner in the digital platform, you know that online reputation and credibility are paramount to your continued success. The better credibility you have established, the better it will be for your company. Likewise, your clients will trust your brand based on how others perceive you. 

It is quite a challenge for any company to ensure that they have positive feedback because they don’t have control over the reviews they receive. An unsatisfied client may leave negative feedback, or a competitor may resort to underhanded tactics and try to damage your credibility. However, your company can weather such instances if you have an online reputation management plan in place. 

This is one of the many reasons why your company must have someone who tracks feedback and reviews. Your team can use reputable online reputation management software to determine what other people say about your company. 

If you want to have an excellent online reputation strategy in place, here are a few things you need to consider.

  1. Check out your online reputation 

As a business in the digital platform, you can check out what your clients are saying about you and your products. You can easily Google your business name, and the results will tell you how your audience perceives your service and your brand. 

  1. Own up to any mistake you made

If you made make a mistake, it would be great if you could own up to it and issue an apology. Include in the statement what steps you’re doing to prevent a repeat of the mistake and make a concerted effort to show that your company is indeed remorseful about the lapse. 

  1. Establish a social media presence

With several social media platforms available to your clients, you need to have a presence in each one. If you find a negative comment or review on these sites, you can push them down with new content. Starting a blog and a video channel may also help push the negative feedback faster if you update them regularly. This will mitigate the impact, but you will still have to work hard to remove the negative feedback. 

  1. Try to remove the negative post 

One of the best ways to remedy negative feedback is to ask the person who posted it to remove it politely. Your company will have to make the necessary steps to make amends with that person. Your team will have to work with them to convert their negative experience into something positive. You can offer discount vouchers, a product replacement or other similar deals so you can change their mind. 

  1. Monitor and respond to all feedback and reviews

Among the pillars of online reputation management is to nip negative comments and feedback in the bud. Your team can monitor what’s being said about your company by setting up Google Alerts for your brand. You can then reply with a message of thanks or handle the negative comments accordingly. A response to any feedback helps establish that your company is client-centered and willing to improve its overall performance.


Online reputation management is one of the key processes in ensuring long-term success for your company. You need to protect your brand identity and credibility so your target audience will continue to perceive and trust you highly.